Corporategift giving is serious business. As part of a well-considered program, it can
help establish or enhance critical relationships and become a cost-effective
means of recognizing activities that benefit the business. It is dismal to know
how much money and energy is wasted on gifts that go unnoticed, unused, or are
simply discarded altogether.
What
a lot of corporate managers fail to grasp is that greeting cards are nothing
more than marketing campaigns disguised in brightly colored envelopes and
glitter. It allows you to stay on top of the client’s mind in a positive way.
It shows your appreciation for them, and allows you to connect on a personal
level by showing that you know what they’re passionate about.
Here
are some of the main categories in Corporate Gifting:
1) Personal: This is the kind of gift that you
would give to clients that you know on a personal basis. This could also be the
gift for clients that you would like to improve relations with. You would need
to know some level of basic personal interests and gift an item that would help
them live out their passion.
2) Inspirational: a work of art, framed posters or mugs with
motivational quotes, something that would help your client do better at work.
Books are a thoughtful way to show your coworkers, boss, or customers that you
care.
3) Useful: The ultimate advantage in any
business is art of getting to know people. Connect well and find out what your
clients passions are. For tech-savvy clients, you could gift whimsical USB
drives, phone covers etc. For the quintessential music lover you could always
go with a pair of earphones. There are inexpensive gifts like handcrafted,
personalized bottle openers, mug holders, phone stands etc.
4) Local /Regional: Often we are faced with situations where the
client is visiting your city, state or country for the first time. In such
cases, a gift that’s unique from your locality or a memorabilia from their
visit would make for ideal gifts. Often corporate managers gift sweets or local
bonne bouche which is appreciated but is momentary. Sweets would, however, act
as great add-ons to your actual present.
If
you're tasked with finding the perfect holiday gifts for your business clients,
you know it's not that difficult to achieve that perfect mix of thoughtful,
unique and affordable. Always remember that a successful gift will elicit warm
and happy thoughts about you, your business and how you’ve served the client
over time.Check sendmygift.com for more corporate gifting options.
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ReplyDeleteIt was wondering if I could use this write-up on my other website, I will link it back to your website though.Great Thanks. Luxury Technology Gifts
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