The Festival season is here! We are all eagerly anticipating
long holidays and some fun time. Year ending is always exciting, especially in
India where we have the biggest festival, Diwali around this time. The
excitement is because this is the time of the year that the entire nation comes
together to celebrate. We burst crackers, gorge on sweets, wear new clothes and
spend time with family and friends. There is so much fun and excitement in the
air. On the contrary, this is the time of the year where corporates also try to
contribute to the celebration but more often or not it becomes a boring affair.
Be it gifting an Employee or a Best Performer or a Client, corporates always
lack ideas.
Seriously, are you not bored of the same old sweet box? Common,
can’t corporates think more than the lame sweet box? It’s high time you need to
be serious about what you are giving away in your company’s name.
Give something that represents your brand
and image.
BE Thoughtful: “What is bought is cheaper than a gift”.
Gifting is not about how valuable or large the gift is but how thoughtful it
is. In a larger organization, it becomes very tedious to make each gift special
and thoughtful but instead what organisations can do is to involve third party
service providers.
BE Inspirational: If
personal gifting is for communicating emotions such as love, care or gratitude,
corporate gifting is motivating and inspiring. How about an inspirational book
or pad folios or desktop prints?
DO appreciate: “You gave me your TIME, the most thoughtful
gift of all”. Are we doing enough to appreciate an employee’s contribution?
BE Different: You want to stay on top of your clients’
mind? Gift something different! Companies would want to show their appreciation
in a thoughtful and genuine manner, not in a manner where the client feels he
is bribed. The crucial element while choosing a gift for a client is to think
local and give something personalized.
Last but not the least PRESENTATION AND PACKAGING IS EVERYTHING!
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